If you are the one who still thinks and considers AI to be just an assistant and can prove to be a loyal helper, then you are wrong, and this thinking is a big NO. Now, AI is no longer confined to repetitive tasks but has become a center hub of creativity and has now been called GenAI (Generative AI). Yes, now Artificial Intelligence or AI is shaping the world, generating content, making scripts for stories, writing posts for your social media, providing you a guide about a particular topic per the prompt, and creating a format about how a Brand must communicate. 

Generative AI, or Gen AI, is the creative arm that is responsible for an unimaginable shift of transformation cum revolution of AI. Whether from designing innovations to scheduling a complete marketing strategy or personalizing it to developing unimaginable outputs, GenAI is now the basis and has been redefining the boundaries of human creativity. 

Like everything, this has a few serious concerns that need to be discussed and sorted, so here we are. This blog will acknowledge whether AI is replacing creativity or just applying it. 

Gen AI in Content Creations – 

The fear that has sparked regarding whether AI is replacing creativity or just amplifying it lies beneath the coordination of how AI and humans work together to shape the future. Content writing is now the essence of everything, as nothing can be marketed and presented without content. When humans add emotions, GenAI makes it compelling. Here, GenAI also provides a boost and generates fuel. Let’s know how – 

• Multiple Language reach – 

Ideally, a content writer can write in their mother tongue and the languages they have known for years or have just learned, but to reach a wider audience, they need to seek assistance. Here, GenAI came to the rescue with a substantial multilingual reach, which benefits companies and businesses by helping them reach a global audience without cross-corrections and nuisance. 

• In Ideation and Writings –

With its modern approach, GenAI can generate articles of numerous words within seconds. Content writers, marketers, copywriters, and bloggers use AI tools for scheduling, outlining, and brainstorming ideas to save time and productivity. With the help of a prompt given, AI can create content for the content writer, with the tone and style being prompted. 

• In Multimedia Content – 

Regarding Multimedia Content, GenAI has developed into a master creation. Whether it’s voice cloning or product demos, voices without the crew’s help generate podcasts, GenAI has helped humans achieve cost-effectiveness and time savings. If used positively, AI is generative and best in creations that allow the prompter in all means. 

Initiation of the Shift from Automation to Creativity –

For a few years since its introduction, AI has been seen as an aid and programmed to assist humans. For years, it was just a tool that helped you in your day-to-day tasks by scheduling or automating them. AI has limitations, from automating company tasks or team workflows to personalizing recommendations to predicting trends. 

This shift has taken AI as the supporter and the mainstream one; rather than just an assistant, it’s now the co-owner of everything you generate with it. Humans’ speed is nothing in front of AI creations, but that doesn’t mean humans are useless. Remember, the human mind is way more creative than anything, and they have only created AI. If AI creates the imagination, humans imagine that imagination and make strategies, storytelling, and emotions. 

But everything has changed since the Generative AI, or GenAI, existed. Now, AI not only analyzes but creates and curates content too. Everything has just shifted from automation to creativity, which has no boundaries. GenAI introduced DALL-E, Runway, MidJourney, and ChatGPT, a flip that was unexpected by people in the past but has become a significant aid for all of us. Due to Generative AI, audios, interactions, texts, and videos are now part of the mainframe. 

GenAI in Marketing –

Earlier, marketing was limited to meetings, seminars, sessions, and connecting with people personally. It was when marketing referred to market your product in the market, but since GenAI has transformed the shift, marketing is no longer about products; it’s about personalization. Let us understand how – 

• Predicting Creatives –

Gone are the days of tried-and-tested, as nowadays, GenAI can predict creatives not in a few numbers but in thousands of revisions. Businesses can generate thousands of ad copies to choose what will work best for them, as AI provides insights about what, how, and when these ads will work. 

• Hyper-Personalized Campaigns – 

Every campaign isn’t limited to your search history and preferences, but is tailored based on your current mood. Yes, you heard it right. Even the style of communication and time zone are personalized now through AI, as GenAI thoroughly checks the datasets provided by the companies. You can personalize your social media posts, website traffic, and email marketing content. 

• Genuine Interactivities – 

Just like you are welcomed by a receptionist in any hotel or a shop, and the way you interact with them, in the same way, GenAI has developed ChatBots. Now, ChatBots are no longer a robotic assistance and a tool, but have become an engagement tool that businesses use for their customers. Chatbots can now generate discount codes and outfits based on demand and assist with lookbooks. 

GenAI in improving Design – 

Previously, designing was limited to humans for decades and centuries; people were creating and generating designs, but with the advancement in AI, designing has been improved and has taken a shape of creativity at the next level. Let’s understand how –

• Designing Partner – 

What was once just assistance is now a partner. With the help of advanced GenAI like Figma AI, designers can finally focus on aesthetics and end goals, as AI will generate creatives based on the prompts given for images and videos from textual interpretation. 

• AI Generating Art – 

AI was earlier termed the only tool, but now it has been auctioned. Yes, that’s shocking for me, too. From musicians using AI to compose a song to AI-made paintings auctioning at Christie’s, AI has just shifted into unlimited territory. 

• Design Democratization – 

It’s a bit negative for the designing agencies, but GenAI has allowed individuals and small business owners to avoid hiring agents. Instead, they generate logos, banners, posters, brand kits, etc. This is not only cost-cutting but also fosters people’s creativity. 

• In Prototyping –

Imagine developing a website of 10 pages for 10 long days, and now imagine developing a website of more than 10 pages within minutes. With the help of AI, designers can create a whole website with all the elements by giving the necessary prompts and having the option of choosing one. 

Please mention how you use GenAI or AI daily and how comfortable you are with them.

Follow me on my Instagram Writer Profile – Siddhant Jain SJ – The Writer

Please, have a look at my Previous Blog