When clients land on your website, one of the first places they visit is your About Me page. It’s not just a bio—it’s your brand voice, your pitch, and your handshake all rolled into one. And for freelance writers, this page is especially powerful. After all, your words are your product.
So, how do you write an About Me page that converts curiosity into clients?
Let’s break it down.
1. Start With a Strong Opening Line
Skip the clichés. Phrases like “Hi, I’m a passionate writer” won’t cut it. Instead, begin with a value-driven introduction.
Example:
“I help startups and solopreneurs tell stories that sell—with content that connects and converts.”
This instantly tells visitors what you do and who you help.
2. Tell Your Story (But Make It About Them)
Your backstory matters, but only if it’s relevant to your audience. Share your journey in a way that shows how it benefits the client.
Tip: Use a structure like:
- Where you started
- What challenges you overcame
- How that makes you a better writer for them
Example:
“I started writing blog posts in a noisy café while juggling a 9-to-5. Today, I’ve written for SaaS companies, marketing agencies, and lifestyle brands—all with one goal: to make words work for business.”
3. Highlight Your Niche and Services
Clients want clarity. Tell them what you specialize in and how you can help.
Example:
“I specialize in writing SEO-optimized blog posts, email sequences, and web copy for wellness brands and tech startups.”
Keep it concise but specific.
4. Add Social Proof or Wins
This isn’t bragging—it’s building trust. If you’ve worked with notable brands, contributed to publications, or achieved measurable results, mention it.
Example:
“My content has helped a health startup grow organic traffic by 120% in 6 months.”
You can also include logos of past clients, testimonials, or a quote from a happy client.
5. Show Personality
Freelancing is personal. Clients want to know who they’re working with. Don’t be afraid to show a bit of character.
Example:
“When I’m not writing, you’ll find me hunting for the best filter coffee or binge-watching Korean dramas.”
A sprinkle of personality makes you more relatable—and memorable.
6. Include a Clear Call to Action (CTA)
Your About Me page should lead to something. Whether it’s scheduling a discovery call, viewing your portfolio, or dropping you an email—make it easy.
Example:
“Need content that actually works? [Let’s talk.]”
Make the CTA stand out, either with a button or a bold link.
7. Bonus Tips for Freelance Writers
- Use your own writing voice. It’s your best pitch.
- Keep SEO in mind. Use keywords like “freelance writer for [industry]” naturally in your text.
- Add a photo. A friendly headshot builds trust.
Final Thoughts
Your About Me page is more than just your story—it’s your sales tool. It shows clients what you do, why you’re good at it, and why they should trust you. Invest time in getting it right, update it as you grow, and most importantly—make sure it reflects you.
